SHEIN discount statistics (UK)
Almost every product on SHEIN UK is shown with a discount. In our snapshot of over 5 million products with a price, 97% had a crossed-out higher price next to the selling price. Only about 130k products (3%) were shown at full price.
When a product is discounted, the median markdown is 24%. 18% of products are shown at 50% off or more, which means the crossed-out price is at least twice the selling price. 2% are shown at 70% off or more.
In this page, "discount" means the gap between the crossed-out price and the selling price shown on the product. It is the discount the shop displays. We do not judge whether the higher price was ever charged.
How deep SHEIN UK discounts go
The 20–29% band is the largest: about 2.2M products, or 42% of the catalogue. Products at 50–69% off make up 16%, and products at 70% off or more make up 2%. Products with no discount at all are 3%.
Data table
| Discount shown | Products | Share |
|---|---|---|
| no discount | 130k | 3% |
| <10% | 55k | 1% |
| 10–19% | 840k | 16% |
| 20–29% | 2.2M | 42% |
| 30–49% | 1.1M | 21% |
| 50–69% | 830k | 16% |
| 70%+ | 78k | 2% |
The most common discount levels
Discounts cluster tightly around 20%. The single most common level is 20%, shown on about 500k products (10% of all products with a price). The eight levels from 18% to 25% together cover about 2.5M products, or 48% of the catalogue.
Data table
| Discount level | Products | Share of all products |
|---|---|---|
| 18% | 160k | 3% |
| 19% | 330k | 6% |
| 20% | 500k | 10% |
| 21% | 480k | 9% |
| 22% | 390k | 8% |
| 23% | 270k | 5% |
| 24% | 190k | 4% |
| 25% | 140k | 3% |
Median discount by category
Clothing gets the deepest cuts. Women Clothing, the largest category with about 1.4M products, has a median discount of 37%, and 34% of its products are shown at 50% off or more. Women Fashion Jewelry has a median of 22% and only 1% at 50% off or more. The deepest median in the table is Maternity Clothing at 49%. The category discounted least often is Furniture, at 79% of products. The chart shows the 15 largest categories; the table lists 40.
Data table
| Category | Products | Share discounted | Median discount | 50%+ off |
|---|---|---|---|---|
| Women Clothing | 1.4M | 98% | 37% | 34% |
| Women Plus Clothing | 340k | 99% | 39% | 37% |
| Men Clothing | 200k | 95% | 35% | 28% |
| Women Fashion Jewelry | 200k | 99% | 22% | 1% |
| Women Accessories | 180k | 99% | 20% | 1% |
| Home Decor | 160k | 97% | 22% | 2% |
| Event & Party Supplies | 160k | 97% | 21% | 3% |
| Women Shoes | 140k | 99% | 22% | 15% |
| Cases | 120k | 98% | 21% | 6% |
| Storage & Organization | 91k | 96% | 21% | 2% |
| Kitchen & Dining | 91k | 97% | 23% | 2% |
| Tween Girls Clothing | 78k | 99% | 36% | 30% |
| Arts,Crafts & Sewing | 70k | 99% | 21% | 0% |
| Women Activewear | 68k | 93% | 33% | 27% |
| Nail,Hand & Foot Care | 68k | 99% | 20% | 0% |
| Beauty Tools | 65k | 99% | 21% | 1% |
| Young Girls Clothing | 59k | 99% | 30% | 24% |
| Blankets & Throws | 52k | 94% | 35% | 13% |
| Weddings & Events | 51k | 91% | 23% | 14% |
| Women Sleep & Lounge | 46k | 97% | 27% | 21% |
| Baby Girls Clothing | 45k | 98% | 35% | 35% |
| Outdoor & Garden | 44k | 96% | 20% | 2% |
| Bathroom | 43k | 98% | 21% | 2% |
| Wigs & Accs | 36k | 98% | 22% | 2% |
| Women Socks & Hosiery | 35k | 99% | 19% | 1% |
| Women Bags | 34k | 99% | 23% | 2% |
| Furniture | 33k | 79% | 21% | 4% |
| Teen Girls Clothing | 30k | 99% | 34% | 28% |
| Baby Boys Clothing | 28k | 97% | 30% | 30% |
| Young Boys Clothing | 27k | 98% | 27% | 21% |
| Baby Supplies | 26k | 99% | 21% | 0% |
| Household Cleaning & Personal Care | 25k | 99% | 20% | 1% |
| Tween Boys Clothing | 25k | 99% | 33% | 28% |
| Men Activewear | 24k | 90% | 29% | 20% |
| Kids Shoes | 24k | 96% | 24% | 4% |
| Women Bras | 24k | 99% | 25% | 21% |
| Men Accessories | 24k | 97% | 21% | 0% |
| Jewelry Making | 24k | 99% | 22% | 0% |
| Pet Clothing | 23k | 97% | 21% | 4% |
| Maternity Clothing | 22k | 99% | 49% | 49% |
Discounts by price band
Mid-priced products carry the biggest markdowns. In the £5–10 band, the median discount is 34% and 31% of products are shown at 50% off or more. Products under £2 have a median discount of 21% and only 1% at 50% off or more. At £50+, 76% of products are discounted at all, against 99% under £2.
- Median discount
- Share at 50%+ off
Data table
| Price band | Products | Share discounted | Median discount | 50%+ off |
|---|---|---|---|---|
| under £2 | 590k | 99% | 21% | 1% |
| £2–5 | 1.2M | 99% | 22% | 15% |
| £5–10 | 1.5M | 98% | 34% | 31% |
| £10–20 | 1.3M | 97% | 27% | 17% |
| £20–50 | 430k | 92% | 23% | 5% |
| £50+ | 110k | 76% | 21% | 3% |
What these numbers mean for shoppers and analysts
A discount on SHEIN UK is the normal state of a product, not an event. With 97% of products discounted, the crossed-out price tells you little about whether today is a good day to buy. The size of the discount tells you more. A typical product is 24% off. A product at 50% off is in the top 18% of the catalogue by discount depth.
Discount depth depends on category. Clothing for women, plus sizes, men and children sits above the overall median. Jewellery, cases, beauty tools and craft supplies sit close to 20%, and very few of their products reach 50% off.
For pricing teams and researchers, the useful comparison is within a category and price band. A 37% markdown is the median for Women Clothing. In Women Fashion Jewelry, the median is 22%.
How to cite
Source: Cartpie, SHEIN UK catalogue snapshot, October 2026
The figures on this page come from the SHEIN dataset. You can check the fields and format in the free SHEIN sample. More pages: all SHEIN research.
Independent data. Not affiliated with, endorsed by or sponsored by SHEIN. SHEIN is a trademark of its owner.