cartpie

How many new products SHEIN adds per day

In the 30 days to mid-October 2026, SHEIN UK first listed about 10k products per day on average, about 290k in total. Over the last 90 days the rate was about 14k per day. Over the last 365 days it was about 10k per day, or about 3.5M products in a year.

Data: UK snapshot, October 2026. Published .

These counts group products by the date they were first listed. They cover products still listed on SHEIN UK in October 2026. Products that were listed and later removed are not counted, so older months are undercounted compared with recent ones.

New products per day, averaged over three windows

The 90-day rate of about 14k per day is higher than both the 30-day rate (about 10k) and the 365-day rate (about 10k). That means more products were added in the summer months than in the most recent month.

Last 30 days
10k
Last 90 days
14k
Last 365 days
10k
Products first listed per day, averaged over each window. Source: Cartpie, SHEIN UK catalogue snapshot, October 2026.
Data table
New products per day, averaged over three windows
WindowProducts per dayProducts in window
Last 30 days10k290k
Last 90 days14k1.3M
Last 365 days10k3.5M

Products first listed per month, last three years

The busiest full month in the snapshot is Jul 2026, with about 550k products first listed. In Sep 2026, the last full month, about 440k products were first listed, against about 120k in Sep 2025. Part of that gap comes from older products being more likely to have been removed since. Oct 2026 is a partial month: the snapshot ends in mid-October.

Products first listed each month that were still listed in October 2026. Grey: partial month, to mid-October. Source: Cartpie, SHEIN UK catalogue snapshot, October 2026.
Data table
Products first listed per month, last three years
MonthProducts first listed
Nov 202323k
Dec 202324k
Jan 202417k
Feb 202415k
Mar 202433k
Apr 202434k
May 202436k
Jun 202442k
Jul 202453k
Aug 202455k
Sep 202459k
Oct 202456k
Nov 202477k
Dec 202473k
Jan 202532k
Feb 202566k
Mar 202595k
Apr 202597k
May 202594k
Jun 202594k
Jul 2025100k
Aug 2025100k
Sep 2025120k
Oct 2025100k
Nov 2025150k
Dec 2025180k
Jan 2026150k
Feb 202676k
Mar 2026270k
Apr 2026280k
May 2026310k
Jun 2026420k
Jul 2026550k
Aug 2026510k
Sep 2026440k
Oct 2026 (partial)130k

Products still listed, by year first listed

Of the products listed on SHEIN UK at the time of the snapshot, about 3.1M (61%) were first listed in 2026, up to mid-October. 85% were first listed in 2025 or 2026.

Products still listed in October 2026, by year first listed. Grey: partial year, to mid-October. Source: Cartpie, SHEIN UK catalogue snapshot, October 2026.
Data table
Products still listed, by year first listed
Year first listedProducts still listed
202110k
202238k
2023200k
2024550k
20251.2M
2026 (to mid-October)3.1M

What this means

SHEIN UK adds new products at a rate of thousands per day, every day. At about 10k per day across the last year, a product list from a year ago would now be missing about 3.5M products that are live today.

For anyone tracking SHEIN, that sets the pace for updates. A monthly refresh misses around 290k new products at the current rate. Category, price and discount figures can also move as the mix of new products changes.

Related research: SHEIN UK price statistics and SHEIN discount statistics.

How to cite

Source: Cartpie, SHEIN UK catalogue snapshot, October 2026

The figures on this page come from the SHEIN dataset. You can check the fields and format in the free SHEIN sample. More pages: all SHEIN research.

Independent data. Not affiliated with, endorsed by or sponsored by SHEIN. SHEIN is a trademark of its owner.

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